Brand Innovation * Communications Insight
Straightforward support and advice on marketing and communicating your brand.
About One Big Step.
Rediscover your greatest asset by putting your brand under the spotlight.Read More
Marketing Plans and Project Delivery.
Create straightforward plans and achievable projects that really deliver.Read More
Innovation and Product Launch.
Extend your brand and map the route to your new customers.Read More
Andy Watt and One Big Step work with established brands on innovation and brand redefinition and with start-ups on new product development, product launch, sales planning and business funding. Andy uses his extensive experience and network of Creatives and experts to support clients’ ambitions without overstretching business development resources.Find out more
Portfolio & Projects
Automotive Marketing – Audience engagementThe first century of the automotive industry saw huge technical advances and an explosion in demand. It can easily be argued that the commercial issues faced by manufacturers and retailers are the same now as those experienced at the beginning of mass-availability and growing consumer demand in the 1920s. These new consumer pressures were industry-defining challenges, driven by buyer behaviour… Read More »
Clive Booth – Brand AuditingI have designed and supported brand development programmes for global brands and for specialist businesses with extremely limited audiences. The process of brand development always begins with a brand audit that exposes the foundations of the brand and the “pillars” which support its activities and products. Following this, a brand, marketing and communications plan are developed around these core brand… Read More »
Brand PartnershipsBrand Partnerships come in many forms. Some are short-term and tactically advantageous while only a few are longer-term and provide genuine marketing and sales benefits to both brands. I have led a wide variety of marketing collaborations and brand partnerships: some continue to be globally recognised benchmarks and others did not endure beyond a single initial idea. The experience of… Read More »
One Big Step Limited is registered in England and Wales. Registered Office: 17 Alvaston Business Park, Middlewich Road, Nantwich, Cheshire, CW5 6PF. Registration Number: 7645122